Source: flickr.com/photos/lordcolus/
If you have a Bar or a Restaurant, there is a lot you can do to make your customers feel comfortable so that you have them coming back.
Especially in a multicultural place like Mallorca, this is very important to face efficiency.
Here are some Ideas from Pixel Island for your Bar or Restaurant:
Inviting & simple Webdesign to let visitors know what sort of place and atmosphere you have to offer. Simply by HAVING a web presence, that looks professionally and pleasing, you will attract new customers.
Google Search & Google Maps Entries.
Today everybody looks up places to go to on the Internet. This is why it’s very important that you are easy to find on relevant Searches. Not only in Searches but also on Maps and under the respective Category (like Restaurant, Club or Bar).
This will allow potential customers to find your place (for example on his/her Smartphone) while looking up “Fish Restaurants” as a Pin on the Map, including a few Pictures, maybe some Reviews and a link to your Webpage if interested in more information.
Mobile Page
As you might have noticed, a lot of people today have Smartphones. This is not only great for them, but also very useful for you!
You could offer them a WiFi Hotspot and in return, you show them a Startpage whenever they start using your connection with your very own Site, especially fitted for smaller Screens. Depending on your Business, you could show them the daily menu, Special Offers or any thing else you want your Customers to notice. Maybe even some Interaction with the Kitchen or Service team?
Social Media Marketing
This is no new strategy how you can attract customers, but the possibilities you are able to do so in this day and age are constantly evolving and are becoming a source you can heavily rely on.
You could have an Official Facebook page of your place, that is registered as a Bar or Restaurant. This will allow People to Sign In and let everybody know that they are sitting at your place. This is a common thing to do, and by doing so, they are carrying your name along making for very good free publicity. Combining these Social Platforms with some event like a Holiday Special, or a promotion with virtual point collection you will achieve a much greater customer loyalty.
But there are many more platforms you could engage with. Which brings us to the next point:
Web2.0
This term, in plain English, means to let your customers do the work. Depending on your Business, there are many platforms that allow people to review, visit or in other ways interact with your Business making for a lot of publicity and also Link-Building which helps you get better search results.