Source: flickr.com/photos/messycupcakes/
If you have a Night Club or a Bar, there is a lot you can do to make your customers feel comfortable so that you have them coming back.
Especially in a multicultural place like Mallorca, this is very important.
Here are some Ideas from Pixel Island for your Night Club or Bar:
Streamline Design
A Webpage alone, when done right will already attract customers, because now, you are showing an internet presence.
Google Search & Google Maps Entries.
Today everybody looks up places to go to on the Internet. This is why it’s very important that you are easy to find on relevant Searches. Not only in Searches but also on Maps and under the respective Category (like Restaurant, Club or Bar).
This will allow potential customers to find your place (for example on his/her Smartphone) while looking up “Cocktail Bar” as a Pin on his Map, including a few Pictures, maybe some Reviews and a link to your Webpage if interested in more information.
Social Media Marketing and Web 2.0
This is no new strategy how you can attract customers, but the possibilities you are able to do so in this day and age are constantly evolving and are becoming a source you can heavily rely on.
For Social meeting points like a Club or a Bar, this can be a great tool.
Imagine giving your customers the possibility to be constantly up to date on current events or special offers, for arranging when and with whom to meet up with friends at your place, share an experience or help to find new people and even flirting. You can be sure clients will turn into real fans of your place if they get all that for free!